Solution Overview

AXIS Demographic Identifier determines the gender of your customers and their approximate age range by detecting and analyzing the faces of store visitors on a running basis.


The Demographic Identifier lets you compare gender and age statistics across store locations and times of day. It allows you to target marketing efforts at the demographic segments likely to visit in certain areas and at certain times.


You can use the application, for example, to automatically change, in real time, the advertisement on a digital display to better suit the gender and/or age group of the person in front of the screen. You can also use the application to evaluate the success of specific campaigns.


Demographic insights from AXIS Demographic Identifier helps you stock merchandise that appeals to the customers shopping at your stores. When integrated with your point of sale (PoS) system, you can see what kinds of items are of interest to different customer segments.


You can use the information to decide, for instance, what to feature on certain days of the week or times of day. The results are likely to be higher sales and happier customers who find what they’re looking for and return again and again.

Features and Benefits

  • Generates demographic data of visitors
  • Optimizes merchandising and marketing activities

  • Type of Space
  • Primary Purpose
    Engagement, Analytics/Usage Monitoring
  • Connectivity
    WiFi, Wired
  • Maturity
    5 - Customer Deployed at Scale
Products Included

AXIS Store Reporter Web Based Service
AXIS Store Data Manager Software

Vendors Used


Solution Number