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Informatica MDM – Customer 360 empowers teams with a single view of customers, context of customer interactions, and visibility into customer relationships. Its user-friendly interface and configurable dashboard help simplify the end-to-end process of centrally onboarding, strategically managing, visually exploring, and securely sharing information across the customer lifecycle.
Designed for business users and data stewards, MDM – Customer 360 is a master data-fueled application built on top of the Informatica Intelligent Data Platform. It combines data quality, data integration, business process management, and data-as-a-service in a single solution delivered in your own IT environment or in the cloud.
Most organizations are challenged by incomplete, inconsistent, duplicated, and fragmented customer data. Customer information is managed across different departments in multiple, siloed systems. Even the data quality in sales force automation (SFA) and customer relationship management (CRM) applications can quickly erode and become suspect.
• Build trusted customer profiles
• Onboard customers centrally with guided workflows
• Manage customer information strategically
• Identify and explore customer relationships visually
• Share data with applications and employees securely
• Engage with customers more relevantly
• Gain the speed and agility of Informatica Intelligent Cloud Services